• Major Clients: Adient, BASF Automotive, Cooper Standard, Yanfeng Automotive Interiors, Freudenberg-NOK Sealing Technologies
  • Year Founded: 1992
  • Fulltime Employees: 7
  • Active Clients: 9
  • Client Retention Rate: 98

Key People at Bianchi Public Relations, Inc.

Jim Bianchi - President
Jim Bianchi President Contact This Executive
Jessica Muzik - Vice President
Jessica Muzik Vice President Contact This Executive
Core Service Transport and Infrastructure

A leading independent PR agency based in metro Detroit, Bianchi PR has been providing select clients special expertise in automotive supplier PR and business-to-business (B2B) professional service firm PR since 1992.

Specialties: Strategic PR counsel; digital, social media & traditional media relations; media training; online newsroom content; business-to-business communications, event support; executive visibility.

Our senior staff has worked with more than a dozen of the top 50 global automotive suppliers and clients such as: 3M, Accuride, Adient, AIAG, BASF, Cooper Standard, Fruehauf, Freudenberg-NOK, IBM, Johnson Controls, PPG, Pittsburgh Glass Works, Ricardo, SAE, Schaeffler, Steel Market Development Institute, Yanfeng Automotive Interiors, Valeo and ZF TRW.

Core Service Media Relations

With extensive media relations experience and a broad spectrum of deep relationships and a proven track recoird with trade, business and broadcast media, Bianchi PR has helped its business-to-business clients generate billions of media impressions to build their brands and ultimately their businesses.

For example, at the US media launch at the ASutomotive Press Association for Domino’s Pizza’s DXP delivery vehicle, Bianchi PR and its PRGN colleagues helped Domino’s generate more than 1 billion media impressions.

Core Service Professional Services

In addition to serving the automotive supplier community, Bianchi PR also the associations and the law, engineering, consulting and other professional service firms in the Detroit market that serve the automotive industry., helping them with PR counsel, media relations, thought leadership and social media activities.

Core Service Technology

Bianchi PR also helps technology companies who are involved in or are entering the automotive market to introduce their products, services and technologies in the North American automotive industry. We have provided PR support for clients such as TRW, Schaeffler and Valeo at major shows such as CES and the North American International Auto Show.

Case Studies
Bianchi Public Relations, Inc.


888 W. Big Beaver Rd.,
Troy, Michigan , USA
Website: www.bianchipr.com
Telephone: 248-269-1122

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  • Unmatched Automotive Technology Supplier Experience in North America

    Operating for 25 years at the crossroads of the automotive industry, Bianchi PR has deep knowledge of the trends & issues and maintains deep media relationships with the key media covering the global auto industry in North America.

  • Automotive OEM Supplier Social Media Expertise

    Creator of the SMaASH - Social Media and Auto Supplier Habits - study that identified best practices and opportunities among North America's top automotive suppliers.

  • Providing Select Clients with Senior Counsel & Attention

    Our account team staff average more than 16 years with the firm working on automotive supplier accounts. This is one reason why our client relationships last 10, 15 even 25 years - our first client, Freudenberg-NOK, is still with us after 25 years.

  • Based in Detroit & Offering Global PR Reach

    Through the Public Relations Global Network (www.prgn.com), Bianchi PR has senior PR professional partners in more than 50 markets around the world to meet clients' global needs through a one-stop source.

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