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Comprehensive Methodology & Analysis
Build your public reputation and image through a reputable PR firm.
Each of the PR firms featured in our list of recommended vendors has showcased their ability to produce earned media campaigns with a high success rate and exceptional value.
We take a multiple step approach towards the evaluation of public relations firms to ensure the direction of each firm is being guided by those with years of experience and industry insight for building a strong public image.
Tools & Important Information
Learn about which signs to look for when considering hiring a PR firm.
Get the inside scoop on selecting the right PR firm for your business.
Gain some insight on how reputation management can protect your business.
Outsourcing can be a great opportunity for your business financially and in public image.
Expectations & Projections
PR Outsourcing by Industry
Over the course of our research we have found that many businesses benefit greatly from outsourcing a large portion of their public efforts to a dedicated agency. PR agencies are often more experienced than either hiring a PR professional internally or attempting to build a PR department internally.
The costs commonly associated with handling PR internally are often cost prohibitive and thus it may be easier and more cost effective to hire a PR firm. PR firms are often well versed in a number of activities and strategies which means being able to accomplish more rather than having to rely upon the knowledge and experience of internal professionals. This leads to more effective PR campaigns and more creative solutions.
Benefits to Outsourcing
The decision to outsource public relations efforts is often fueled by internal struggles or an increasingly important requirement that seems to be unable to be resolved internally. In addition, many find a number of benefits associated with outsourcing PR strategies to a PR firm. Among these benefits, many larger companies have found it to be economically advantageous in addition to being able to focus on the tasks that the company has internal specialization for.
Additionally, some companies may have internal resources capable of handling one type of PR task while lacking the specialization required for another. As a result, some companies opt to outsource part of the PR strategy.
Reputation Management Outsourcing by Industry
It is becoming increasingly important for companies to maintain a positive brand image online. Reputation management is becoming a requirement for any business which has communications with the public. As a result, many companies opt to dedicate resources towards managing a positive reputation among major search engines and social media.
While some companies may opt to handle reputation management matters in-house, a large portion of companies hire online marketing and PR firms in order to create and maintain a positive brand image in major search engines. This is due to the specialized nature of the task and an increased success rate from professionals which specialize in online reputation management.
Client Satisfaction of Recommended Providers
Through our research we have been contacted by and have connected with a large number of businesses which have used PR firms in the past or are currently working with a PR firm. We receive opinions from clients of both PR firms featured in our rankings and those which are eligible, but have not been selected for the rankings.
Our analysis has identified that the largest portion of positive feedback comes from the pool of recommended vendors when compared to positive feedback from clients of PR firms in the unranked pool. We also performed an analysis of reviews found on other websites and social media and found the largest positivity among those which are featured as recommended PR firms within our rankings.
Average Time Saved by Outsourcing
One of the greatest benefits a company can realize from outsourcing their public relations is the freed resources which would normally be allocated to such projects. In addition, time is often saved as a public relations agency has access to more tools and analytics than a company not specializing in PR would have.
It was found that companies of all sizes and structures were able to benefit from the time saved through outsourcing their public relations. Even in cases of crisis communications, time is saved by utilizing the knowledge and experience of a public relations firm in order to determine the next steps towards a positive resolution.
Public Relations Agencies Spotlights
510 First Avenue North
Minneapolis, Minnesota 55403
Pocket Hercules: A Culture That Breeds Innovation.
As an independent agency from day one, we’ve had complete freedom to build the kind of environment that fosters collaboration and imagination. No walls-brainstorming sessions. Direct relationships with clients where nothing gets lost in translation. Wide open possibilities that lead to ideas that surprise, delight, and generate brand momentum.
We’re experts at crafting a unique and powerful voice that speaks to the hardcore fan base of a brand, while inviting the customers on the periphery into the fold. We take pride in solving challenging branding problems with simple, elegant, memorable, cross-disciplinary solutions that drive passion and move the needle.
888 S. Figueroa St.
Los Angeles, California 90017
Konnect is an agency with unmatched business acumen that provides public relations, social media, marketing and content creation services designed to elevate companies in the food & beverage, franchise, lifestyle and baby & children’s arenas. Working closely with businesses of all sizes, our talented team capitalizes on consumer behavior to get brands on the fast track to growth and success. Konnect has a commitment to results that are unmatched in both quality and quantity, and the agency prides itself on developing disruptive campaigns that make a difference on their clients’ bottom line. For more information about Konnect, please visit www.konnectagency.com or email firstname.lastname@example.org.
250 Hudson St.
New York, New York 10013
In 1952, Dan Edelman planted the seed for a new kind of company – one that would redefine the role of public relations. Sixty-three years later, we continue to push the boundaries of what PR can do. Grounded by our core values and strengthened by our independence, we help clients communicate, engage and build relationships with their stakeholders.
Edelman delivers the best in communications strategy to our clients so they can reach their business and communication goals. This is a new era of public engagement pulling information from a variety of sources, experts and networks. Consumers demand a dialogue, and expect an empowered role with the brands they interact with, and the communities they touch.
36 West 20th St.
New York, New York 10011
Crenshaw Communications, a top New York PR firm, is a globally-connected agency representing innovative brands and businesses. We blend PR talent and a passion for storytelling with the latest PR tools and tactics to deliver extraordinary results. With roots in New York City and a client base all over the world, we help both established brands and early-stage companies reach their business goals through strategic public relations. We are proud to be a member of the Council of Public Relations Firms and a partner in Public Relations Organisation International, the leading international network of independent agencies.
Crenshaw is a “best of breed” New York PR agency/firm offering creative, customized public relations campaigns across all media channels.