Think Inside the Inbox: Get Opened, Read & Clicked ThroughPrint this Page
Nov 07, 2018
Nov 08, 2018
It’s email. And averaging a 4,300% ROI, according to the Direct Marketing Association, it’s all but certainly your most productive marketing channel, as well.
But the competition for attention in the inbox is fierce. And that return is an opportunity — not a promise.
How, then, can you make the most of your e-zines, newsletters and blast emails?
Draw them in with ‘the envelope’
You’ve read the numbers:
American professionals receive an average of 121 emails a day.4
That’s per inbox. Now multiply that by the several personal email accounts people tend to have in addition to a primary work account.5
No wonder 68% of those emails aren’t getting opened.6 And an average of 276 emails languish unread in inboxes at any given time.7 That’s an increase of 300% in just four years.