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Evaluation Methodology


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Who We Evaluate

We identify and rank the Best in Public Relations.

topPRagencies.com evaluates and ranks the best PR firms in the industry. Each of the companies in our rankings excel at helping brands communicate with their target audiences. Many of the companies featured in the rankings have a strong presence in their industry, have contributed towards educational efforts, and have paved the way for modern innovations in public relations and online communications. The companies featured in the rankings are, in our opinion, the best way to invest in your brand's reputation online and offline.

Ongoing Research

The rankings you access on topPRagencies.com are based on the most recent research and analysis at the time they are on our website. We continue to develop new research processes and evaluate new companies in addition to keeping up with new developments among the best PR firms.

Our Analysts

Bright minds shape our research.

Research published on topPRagencies.com is vetted by industry professionals and analysts that understand how different trends and innovations can impact how brands communicate with their audiences. Our analysts have ample experience working hands-on in the public relations industry. In many cases our industry analysts help shape the direction of our research, new specializations to feature in our rankings, and which companies are to take into consideration when trying to expand our directory and the scope of our research.

What to Expect

Proven firms produce exceptional results.

Buyers hiring a PR firm featured in our rankings can expect a higher degree of professionalism and greater results from their campaign. We recommend PR firms that do a great job of developing a message that best represents the brands that hire them and can easily communicate with their clients to ensure they are moving in the right direction. Buyers can rest assured that their campaigns are in the right hands as many of the recommended PR firms have over ten years of experience in delivering consistent quality and messaging.

On Site PR Firm Verification

A close look at communication processes.

Researchers and analysts are often invited to the headquarters of competing PR firms to get a closer look at their culture, their use of technology, and how internal communications are handled. We use this opportunity to verify claims made by the competing PR firms. Verification often involves verifying that key statistical information is true to reality. Executive leadership and professionals alike are interviewed to learn more about how they contribute to their campaigns and to learn about their achievements and unique insights.

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