Weinstein PR expertise helped our New Zealand brand, Icebreaker, to become globally recognized. Weinstein PR was integral in not only helping to build and implement a global strategic PR plan but to train the PR teams in six countries. Weinstein PR’s clear plans and strong connection with marketing, product and sales teams helped increase our PR effectiveness. Thanks to Weinstein PR, Icebreaker became a media darling during the launch of its groundbreaking global traceability program, Baacode.
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